Educational off-screen activities designed to help kids grow their skills through play, curiosity, and imagination.
Research-informed games built to grow real skills — from emotions to math and beyond.
A science-based card game that helps kids understand feelings and develop emotional intelligence. Explore 40 everyday emotions and 40 social scenes through fun activities, role-play, and storytelling. Created by a Stanford PhD scientist and mom.
🚀 Shipping early May
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Whether you are just learning your first letters, mastering multi-digit words, or becoming a mental math wizard, this game scales to your skill level. It adapts to your child's level — building reading fluency, number sense, and quick thinking through playful rounds.
Get NotifiedSmartford games are informed by child development research and designed to support real-life learning at home.
Hands-on play helps children stay engaged, practice ideas repeatedly, and learn in a way that feels natural.
Conversation-based games give kids more chances to name feelings, explain thinking, and connect with others.
Role-play and story prompts create a low-pressure way to practice empathy, self-expression, and problem-solving.
Hi, I'm Lara! As a Stanford-trained PhD scientist and a mom of two, I realized the biggest gap in the toy aisle wasn't fun—it was evidence. I created Smartford to turn learning science into screen-free games that kids genuinely love—and that parents can feel good about.
Each Smartford game is designed around active discovery: the kind of learning that happens when kids are curious, experimenting, and so engaged they forget they're "being taught." I focus on making every activity hands-on and purposeful—building real skills like problem-solving, emotional awareness, communication, and flexible thinking through play.
Early access, launch updates, and a little thank-you discount.
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